A Brand on a Mission

We design products that protect our world and its wildlife. Legend Hats are a reminder of our connection to nature. Find the cause closest to your heart and give back to the planet we live on!

Just Tap

Read Their Story

Each Legend Hat supports a unique wildlife cause. Tap the lid of your hat with your phone to learn more about the causes and animals you’re helping!

Over 35,000 5-Star Reviews

Won’t Hike Without It!

"I love wearing my panda hat on all my adventures. It also allows me to tell everyone about the brand and company when they ask about it!"

Pauline H.

Great Quality!

"It’s a great fit and great quality, and I love that the proceeds all go to an amazing cause! Bought it for my holiday and even got to swim with some sea turtles myself!"

Beth O.

Great Hat, Great Cause.

"Really nice quality. The RFID/NFC token they use in the hat is only visible from the underside. Very sturdy, and feels like it will last a long time. Happy to help the sloths too!"

Preston M.

Support Every Cause


Our Sloth Legend Hat features our friend Larry the Sloth. You can always find Larry the sloth having a snooze on a comfy branch! We’ve partnered with The Sloth Institute to help save and protect sloths.


Our Penguin Legend Hat features an embroidered patch of Pablo, our witty penguin friend. We've partnered with The Global Penguin Society whose mission is to help save and protect penguins.


Our Dolphin Legend Hat features an embroidered patch of Dylan, our playful dolphin friend. We've partnered with The Dolphin Project to help rescue and protect dolphins.

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